Determinants of social contagion during new product adoption
Year of publication: |
2012
|
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Authors: | Langley, David J. ; Bijmolt, Tammo H. A. ; Ortt, Roland ; Pals, Nico |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 29.2012, 4, p. 623-638
|
Subject: | Telekommunikationsdienst | Telecommunications services | Finanzdienstleistung | Financial services | Konsumentenverhalten | Consumer behaviour | Soziale Schicht | Social class | Innovationsakzeptanz | Innovation adoption | Niederlande | Netherlands |
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