Determinants of Unmanned Store Usage Intention Based on Situational Theory and the Technology Readiness Index
With the recent rapid development of information and communication technologies, numerous unmanned stores have opened worldwide. These stores have obvious advantages, such as faster checkout processes and fewer employees, cutting wage costs. The unmanned store industry was expected to boom, but some unmanned stores have failed. This industry and academia must examine the factors that attract consumers to unmanned stores. We propose an integrated model using situational factors and the technology readiness (TR) index to examine the types of customers who may be attracted to unmanned stores and their reactions to various environmental settings (situations). To verify our model, 274 valid questionnaires were distributed to BingoBox customers. The results revealed that people with a positive TR index appreciate the benefits of ease of interaction, perceived task completion, and the speed of shopping. Negative TR had a negative impact on perceived task completion
Year of publication: |
2021
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Authors: | Xu, Ni ; Hsu, Ping-Yu ; Chang, Yu-Wei ; Kan, Bo-Lun |
Publisher: |
[S.l.] : SSRN |
Saved in:
freely available
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