Determinants of price mark-up tolerance for green electricity : lessons for environmental marketing strategies from a study of residential electricity customers in Germany
Year of publication: |
2010
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Authors: | Gerpott, Torsten J. ; Mahmudova, Ilaha |
Published in: |
Business strategy and the environment. - Chichester : Wiley, ISSN 0964-4733, ZDB-ID 1127954-0. - Vol. 19.2010, 5, p. 304-318
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Subject: | Erneuerbare Energie | Renewable energy | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Marketingmanagement | Marketing management | Deutschland | Germany |
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