Determining influential users in Internet social networks
Michael Trusov, Anand V. Bodapati, and Randolph E. Bucklin
| Year of publication: |
2010
|
|---|---|
| Authors: | Trusov, Michael ; Bodapati, Anand V. ; Bucklin, Randolph E. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 4, p. 643-658
|
| Subject: | Social Web | Social web | Bayes-Statistik | Bayesian inference | Virales Marketing | Viral marketing | Vertrauen | Confidence |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009235363