Determining optimal CRM implementation strategies
Year of publication: |
2011
|
---|---|
Authors: | Kim, Seung Hyun ; Mukhopadhyay, Tridas |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 22.2011, 3, p. 624-639
|
Subject: | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management | Einführung | Implementation |
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