Determining the main factors affecting consumers' acceptance of ethical advertising : a review of the Jordanian market
Year of publication: |
October 2017
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Authors: | Alshurideh, M. ; Al Kurdi, Barween ; Hussien, Alhareth Mohammed Abu ; Alshaar, H. |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 23.2017, 5, p. 513-532
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Subject: | Ethics | advertising | ethical advertising | children abuse | sexual appeals | fear appeals | deception | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Ethik | Werbewirkung | Advertising effects | Kinder | Children | Sexualität | Sexuality | Werbebeschränkung | Advertising regulation | Zielgruppe | Target group |
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