Determining the optimal frequency of direct marketing activities for frequently purchased consumer goods

H. R. van der Scheer and P. S. H. Leeflang

Year of publication:	1997
Authors:	Scheer, Hielke Roelof van der ; Leeflang, Peter
Institutions:	Rijksuniversiteit Groningen (contributor)
Publisher:	Groningen : Univ. of Groningen

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Extent:	20 S. : graph. Darst
Series:	Research report / Graduate School Research Institute Systems, Organisations and Management. - Groningen. Research report / Graduate School Research Institute Systems, Organisations and Management / Graduate School Research Institute Systems, Organisations and Management ; 9745 : B
Type of publication:	Book / Working Paper
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10000974970