Determining the order and direction of multiple brand extensions
by Niraj Dawar and Paul F. Anderson
| Year of publication: |
[1992]
|
|---|---|
| Authors: | Dawar, Niraj ; Anderson, Paul F. |
| Publisher: |
Fontainebleau, France |
| Subject: | Theorie | Theory | Markentransfer | Brand extension | Markenführung | Brand management |
| Extent: | 38 S |
|---|---|
| Series: | R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers. - Fontainebleau, ZDB-ID 1231885-1. R&D / INSEAD / INSEAD ; 92,36 : MKT |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000841091