Developing a brand structure pyramid model for travel-related online social networks
Year of publication: |
2013
|
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Authors: | Barreda, Albert ; Nusair, Khaldoon ; Bilgihan, Anil ; Okumus, Fevzi |
Published in: |
Tourism review : the official journal of the AIEST. - Bingley : Emerald, ISSN 1660-5373, ZDB-ID 2440017-8. - Vol. 68.2013, 4, p. 49-70
|
Subject: | Brand attachment | Brand evaluation | Brand knowledge | e-loyalty | OSN websites | SEM | Markenführung | Brand management | Social Web | Social web | Website | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
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