Developing a compelling brand positioning
Year of publication: |
2010
|
---|---|
Authors: | Tybout, Alice M. ; Sternthal, Brian |
Published in: |
Kellogg on marketing. - Hoboken, NJ : Wiley, ISBN 978-0-470-58014-1. - 2010, p. 73-91
|
Subject: | Markenführung | Brand management | Wettbewerbsstrategie | Competitive strategy | Beziehungsmarketing | Relationship marketing |
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