Developing a Conceptual Framework on Ecopreneurs and Sustainability Using ISM and MICMAC Methodology

This paper explores the establishment of relationships between sustainability and ecopreneurship. The researchers have done a systematic literature review which is considered as a base for deriving the Interpretative Structural Model (ISM) and further MICMAC analysis is used to examine the driving power and dependence power of the variables. ISM is an approach which drives the researchers to study various aspects and relate variables. It highlights the important variables which have been arrived at, based on a systematic literature review, coupled with the interrelationship between the varied elements of the concept of ecopreneurship and sustainability. A conceptual framework has been developed to evoke debate and provide directions for future research. The framework proposed in this paper can be utilized to develop strategies toward sustainable development which are focused, practical and effective. A strong link is identified between entrepreneurialism and environmentalism