Developing a conversion rate optimization framework for digital retailers : case study
Year of publication: |
2023
|
---|---|
Authors: | Zimmermann, Robert ; Auinger, Andreas |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 11.2023, 2, p. 233-243
|
Subject: | Case study | Conversion rate optimization | Digital retail | Framework |
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