Developing a high-performance clustering framework for global market segmentation and strategic profiling
Salman Kimiagari, Samira Keivanpour and Matti Haverila
| Year of publication: |
2021
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|---|---|
| Authors: | Kimiagari, Salman ; Keivanpour, Samira ; Haverila, Matti |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 29.2021, 2, p. 93-116
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| Subject: | Algorithm | clustering | clustering framework | Market segmentation | Modular | Profiling | Regionales Cluster | Regional cluster | Marktsegmentierung | Clusteranalyse | Cluster analysis |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2019.1628099 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012484042