Developing a model to analyse customers' purchasing intention with emphasise on the role of eWOM dimensions in social networks
Year of publication: |
2022
|
---|---|
Authors: | Kalejahi, Homa Kavoosi ; Noubar, Hossein Bodaghi Khajeh ; Rostamzadeh, Reza |
Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0597, ZDB-ID 2251589-6. - Vol. 13.2022, 2, p. 145-174
|
Subject: | electronic word of mouth | eWOM | perceived quality | purchasing intention | social networks | Virales Marketing | Viral marketing | Soziales Netzwerk | Social network | Großbritannien | United Kingdom | Konsumentenverhalten | Consumer behaviour | Social Web | Social web |
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