Developing a multi-dimensional product evaluation scale
Saeed Tajdini, Edward Ramirez, Gary L. Frankwick
| Year of publication: |
2022
|
|---|---|
| Authors: | Tajdini, Saeed ; Ramirez, Edward ; Frankwick, Gary L. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 2, p. 271-293
|
| Subject: | impulse buying | product category | product characteristics scale | product evaluation | product features | product perceptions | the consumer decision-making process | word-of-mouth | Konsumentenverhalten | Consumer behaviour | Produktivität | Productivity | Markenimage | Brand image | Virales Marketing | Viral marketing | Kaufentscheidung | Purchase decision | Skalenertrag | Returns to scale | Marktforschung | Market research | Produktqualität | Product quality | Bewertung | Evaluation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21594 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012796095