Developing a Pricing Strategy for the Los Angeles Dodgers

The article discusses the downfall of the Los Angeles Dodgers, a professional baseball team based in Los Angeles, California, and also suggests to develop pricing policies for its revival. It mentions that the number of fans for the team averaged 36,236 per game in 2011which was major loss. It suggests the team to reassess ticket prices owing to changes in the product on and off the field

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Year of publication:	2016
Authors:	Parris, Denise
Other Persons:	Drayer, Joris (contributor) ; Shapiro, Stephen L (contributor)
Publisher:	[2016]: [S.l.] : SSRN
Subject:	Preismanagement \| Pricing strategy \| Profisport \| Professional sports \| Ballsport \| Ball game

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Extent:	1 Online-Ressource (9 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Sport Marketing Quarterly, 2012, 21 (4), 256-264 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2012 erstellt
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013006280