Developing a product strategy : planing - production - promotion
[Contributors: John F. Bahm. Elizabeth Marting, ed.]
| Year of publication: |
1959
|
|---|---|
| Other Persons: | Marting, Elizabeth (ed.) ; Bahm, John F. (contributor) |
| Publisher: |
New York : American Management Association |
| Subject: | Betriebswirtschaft | Betriebsbeschäftigungsgrad | Produktivität | Productivity | Produktmanagement | Product management | Produktentwicklung | New product development | Verkaufsförderung | Sales promotion | Marketingmanagement | Marketing management |
| Extent: | 352 S. |
|---|---|
| Series: | AMA management report series. - New York, NY, ZDB-ID 253850-7. - Vol. 39 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013327566