Developing a scale for the perceived social benefits of sharing
Year of publication: |
2017
|
---|---|
Authors: | Powell, Ashleigh Ellen ; Camilleri, Adrian R. ; Dobele, Angela R. ; Stavros, Constantino |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 34.2017, 6, p. 496-504
|
Subject: | Online word-of-mouth | Viral marketing | Social transmission | Social Web | Social web | Virales Marketing | Konsumentenverhalten | Consumer behaviour |
-
What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien, (2013)
-
Influence of virtual communities in purchasing decisions : the participants' perspective
Leal, Gabriela Pasinato Alves, (2014)
-
Modeling product attitude formation process in online word-of-mouth
Wang, Ping, (2013)
- More ...
-
Developing a scale for the perceived social benefits of sharing
Powell, Ashleigh Ellen, (2017)
-
Domains of influence: exploring negative sentiment in social media
Cooper, Tony, (2019)
-
The levers of engagement : an exploration of governance in an online brand community
Cooper, Tony, (2019)
- More ...