Developing a strategic abstraction tool for service innovation
Year of publication: |
2010
|
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Authors: | Mattsson, Jan |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 18.2010, 2, p. 133-144
|
Subject: | Dienstleistungsqualität | Service quality | Innovation | Marketingmanagement | Marketing management |
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