Developing a viable business model for start-ups at the Gruendungsgarage

Christiana Mueller, Elisabeth Maria Poandl, and Martin Glinik

Developing a viable business model is crucial when founding a start-up. We present a teaching approach based on business model development in the context of the Gruendungsgarage. Following a blended learning approach, the business model was developed with the aid of a MOOC, a business model workshop and follow-up activities.

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Year of publication:	2019
Authors:	Mueller, Christiana ; Poandl, Elisabeth Maria ; Glinik, Martin
Published in:	Journal of business models : JOBM. - Aalborg : Universitetsforlag, ISSN 2246-2465, ZDB-ID 2807730-1. - Vol. 7.2019, 3, p. 47-56
Subject:	Business model development \| entrepreneurship \| blended learning \| Entrepreneurship \| Entrepreneurship approach \| Unternehmensgründung \| Business start-up \| Geschäftsmodell \| Business model

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.5278/ojs.jbm.v7i3.2553 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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