Developing a visceral market learning capability for new product development
Year of publication: |
2012
|
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Authors: | Roberts, Deborah L. ; Palmer, Roger |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 54.2012, 2, p. 199-220
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Subject: | Produktentwicklung | New product development | Innovation | Lernende Organisation | Learning organization | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management |
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