Developing an instrument to measure consumers' multimedia usage in the purchase process
Year of publication: |
2013
|
---|---|
Authors: | Voorveld, Hilde A. M. ; Bronner, Fred ; Neijens, Peter C. ; Smit, Edith G. |
Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 15.2013, 1, p. 43-65
|
Subject: | Kaufentscheidung | Purchase decision | Mediennutzung | Media usage | Multimedia | Messung | Measurement | Niederlande | Netherlands |
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