Developing an international communication strategy for a brand : the NIVEA case
Year of publication: |
2000
|
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Authors: | Brenneiser, Marc ; Köhler, Richard |
Published in: |
Understanding marketing : a European casebook. - Chichester : Wiley, ISBN 0-471-86093-X. - 2000, p. 43-51
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Subject: | Markenführung | Brand management | Internationales Marketing | International marketing | Deutschland | Germany | Marketingmanagement | Marketing management |
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