Developing an online shopping value framework for consumers of non-store fashion brands
Nobukhosi Dlodlo
Year of publication: |
2014
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Authors: | Dlodlo, Nobukhosi |
Published in: |
International business and economics research journal. - Littleton, Colo., ISSN 1535-0754, ZDB-ID 2143670-8. - Vol. 13.2014, 6, p. 1359-1373
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Subject: | Non-Store Fashion Brands | Online Shopping Value | Utilitarian | Hedonic | Engagement | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Markenimage | Brand image | Markenführung | Brand management |
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