Developing an overall ranking of 79 marketing journals : an introduction of PRINQUAL to marketing
Year of publication: |
2009
|
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Authors: | Yoo, Boonghee |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 17.2009, 3, p. 160-174
|
Subject: | Fachzeitschrift | Journal | Marketingtheorie | Marketing theory | Ranking-Verfahren | Ranking method | Algorithmus | Algorithm |
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