Developing and applying a place brand identity model: The case of Slovenia
Year of publication: |
2013
|
---|---|
Authors: | Konecnik Ruzzier, Maja ; de Chernatony, Leslie |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 66.2013, 1, p. 45-52
|
Publisher: |
Elsevier |
Subject: | Brand | Country | Place | Identity | Stakeholders | I feel Slovenia |
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