Developing and leveraging platforms in a traditional industry : an orchestration and co-creation perspective
Year of publication: |
2021
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Authors: | Tian, Jiamian ; Vanderstraeten, Johanna ; Matthyssens, Paul |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 92.2021, p. 14-33
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Subject: | Platform | Value co-creation | Co-evolution | Orchestration capability | Gerechtigkeit | Justice | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Digitale Plattform | Digital platform | Netzwerkökonomik | Network economics | Unternehmensnetzwerk | Business network | Innovationsmanagement | Innovation management |
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