Developing branding strategies based on automatic behavioural system for mega events, the Olympics
Erica Liu
| Year of publication: |
2015
|
|---|---|
| Authors: | Liu, Erica |
| Published in: |
Touring consumption. - Wiesbaden : Springer Fachmedien, ISBN 3-658-10018-4. - 2015, p. 161-183
|
| Subject: | MINDSPACE | Sportveranstaltung | Sport event | Tourismusmarketing | Tourism marketing | Markenführung | Brand management | Werbepsychologie | Psychology of advertising | Verhalten | Behaviour | Theorie | Theory | Tokio | Tokyo | 2020 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011291311