Developing business strategies
David A. Aaker
| Year of publication: |
1998 ; 5. ed.
|
|---|---|
| Authors: | Aaker, David A. |
| Publisher: |
New York : Wiley |
| Subject: | Unternehmensplanung | Strategische Planung |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] |
| Extent: | XIV, 330 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index : £32.50 : CIP entry (Sep.) |
| ISBN: | 0-471-18364-4 |
| Classification: | Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000649317