Developing business strategies
David A. Aaker
| Year of publication: |
2001 ; 6. ed.
|
|---|---|
| Authors: | Aaker, David A. |
| Publisher: |
New York : Wiley |
| Subject: | Unternehmensplanung | Strategische Planung |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XIV, 338 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index. - Previous ed.: 1998 |
| ISBN: | 0-471-06411-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001574370