Developing counterchaos marketing strategies : the key to survival and success in modern chaotic markets
Year of publication: |
2010
|
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Authors: | Samli, A. Coskun |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 10.2010, 2, p. 185-202
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Subject: | Chaostheorie | Chaos theory | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management |
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