Developing cross-selling capability in key corporate bank relationships : the case of a Nordic Bank
Jari Salo, Helen Cripps, Robert Wendelin
| Year of publication: |
2020
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|---|---|
| Authors: | Salo, Jari ; Cripps, Helen ; Wendelin, Robert |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 25.2020, 3/4, p. 45-52
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| Subject: | Cross-selling | Corporate banking | Customer relationships | Capability | Bank | Beziehungsmarketing | Relationship marketing | Nordeuropa | Northern Europe |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41264-020-00076-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012382180