Developing customer engagement through artificial intelligence tools : roles and challenges
Rohit Bansal, Nishita Pruthi, Ram Singh
| Year of publication: |
2022
|
|---|---|
| Authors: | Bansal, Rohit ; Pruthi, Nishita ; Singh, Ram |
| Published in: |
Developing relationships, personalization, and data herald in marketing 5.0. - Hershey, PA : Business Science Reference, ISBN 978-1-6684-4496-2. - 2022, p. 130-145
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Künstliche Intelligenz | Artificial intelligence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-6684-4496-2.ch008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013334863