Developing digital marketing : relationship perspectives
edited by Park Thaichon and Vanessa Ratten
| Year of publication: |
2021 ; First edition
|
|---|---|
| Other Persons: | Thaichon, Park (ed.) ; Ratten, Vanessa (ed.) |
| Publisher: |
2021: Bingley, UK : Emerald Publishing |
| Subject: | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Entwicklungsländer | Developing countries |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
11 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | xv, 206 Seiten Illustrationen 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| ISBN: | 978-1-80071-349-9 ; 978-1-80071-350-5 ; 978-1-80071-348-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012507766