Developing effective strategies for tackling seasonality in the tourism industry
Year of publication: |
2010
|
---|---|
Authors: | Koenig-Lewis, Nicole ; Bischoff, Eberhard E. |
Published in: |
Tourism and hospitality planning & development. - Abingdon : Routledge, ISSN 1479-053X, ZDB-ID 2244607-2. - Vol. 7.2010, 4, p. 395-413
|
Subject: | Wales | Tourismuswirtschaft | Tourism industry | Saisonale Schwankungen | Seasonal variations | Performance-Messung | Performance measurement | Marktsegmentierung | Market segmentation |
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