Developing Marketing Strategy: A Framework
Year of publication: |
1987
|
---|---|
Authors: | Jain, Subhash C. ; Punj, Girish |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 5.1987, 1, p. 34-39
|
Publisher: |
MCB UP Ltd |
Subject: | Marketing | Strategic Management | Strategic Planning |
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