Developing a Multiple-Item Scale for Assessing Internet Banking Service Quality : Special Reference to Indore District of Madhya Pradesh, India

Due to the entry of foreign banks and development in technology in India, banking industry in India has accelerated and adopt various technology to facilitate banking activity, Internet banking is one of the finest adoption in Indian banking history which accelerated the banking activity for the customer. The study is to develop multiple item scale for assessing internet banking service quality is based on Indore district of Madhya Pradesh because no such study has been performed so far. Data is collected from internet banking users of various tehsils of Indore district. Through Cronbach's Alpha Test of Reliability, Bartlett's Test of Sphericity and KMO test we prepared reliable scale for internet banking service quality in Indore district of Madhya Pradesh, India