Developing network insight
Year of publication: |
2008
|
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Authors: | Mouzas, Stefanos ; Henneberg, Stephan ; Naudé, Peter |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 37.2008, 2, p. 167-180
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Unternehmensnetzwerk | Business network | Wettbewerbsstrategie | Competitive strategy |
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