Developing new products and services for the global market
Year of publication: |
2004
|
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Authors: | Angelmar, Reinhard |
Published in: |
The INSEAD-Wharton alliance on globalizing : strategies for building successful global businesses. - Cambridge : Cambridge University Press, ISBN 0-521-83571-2. - 2004, p. 159-183
|
Subject: | Produktivität | Productivity | Entwicklungsländer | Developing countries | Welt | World | Dienstleistungssektor | Service industry | Finanzdienstleistung | Financial services | Globalisierung | Globalization | Produktentwicklung | New product development |
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