Developing new products in emerging markets
by Srivardhini K. Jha, Ishwardutt Parulkar, Rishikesha T. Krishnan, and Charles Dhanaraj
| Year of publication: |
2016
|
|---|---|
| Authors: | Jha, Srivardhini K. ; Parulkar, Ishwardutt ; Krishnan, Rishikesha T. ; Dhanaraj, Charles |
| Published in: |
MIT sloan management review. - Cambridge, Mass. : MIT, ISSN 1532-9194, ZDB-ID 2039388-X. - Vol. 57.2015/2016, 3, p. 55-62
|
| Subject: | Innovation | Schwellenländer | Emerging economies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011457195