Developing parsimonious retailer equity indexes using partial least squares analysis: a method and applications
Year of publication: |
2003
|
---|---|
Authors: | Arnett, Dennis B. ; Laverie, Debra A. ; Meiers, Amanda |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 79.2003, 3, p. 161-170
|
Saved in:
Saved in favorites
Similar items by person
-
Arnett, Dennis B., (2010)
-
Fan Characteristics and Sporting Event Attendance: Examining Variance in Attendance
Arnett, Dennis B., (2000)
-
Group-based assessment as a dynamic approach to marketing education
Bicen, Pelin, (2009)
- More ...