Developing persuasion knowledge by teaching advertising literacy in primary school
Year of publication: |
April-June 2016
|
---|---|
Authors: | Nelson, Michelle R. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 45.2016, 2, p. 169-182
|
Subject: | Werbepsychologie | Psychology of advertising | Unterricht | Teaching | Grundschule | Primary school | Experiment | USA | United States |
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