Developing Pilot Place Marketing Plans (PPMPs) in North and South Europe: a Methodological Approach
Year of publication: |
2006
|
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Authors: | DEFFNER, ALEX ; METAXAS, THEODORE |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | Place marketing | CultMark programme | Critical Path Model | Marketing Model of 8ps (by Morrison) | Place development and competitiveness |
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