Developing relationship‐led cultures – a case study in retail banking
Year of publication: |
2002
|
---|---|
Authors: | Bennett, Hadyn ; Durkin, Mark G. |
Published in: |
International Journal of Bank Marketing. - MCB UP Ltd, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 20.2002, 5, p. 200-211
|
Publisher: |
MCB UP Ltd |
Subject: | Relationship marketing | Selling | Banking |
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