Developing strategic key account relationships in business-to-business markets
Year of publication: |
2014
|
---|---|
Authors: | Wilson, Kevin |
Published in: |
Handbook of strategic account management : a comprehensive resource. - Chichester, West Sussex : Wiley, ISBN 978-1-118-50908-1. - 2014, p. 495-514
|
Subject: | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Key-Account-Management | Key account management |
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