Developing successful cause-related marketing campaigns through social-networks the moderating role of users' age
Year of publication: |
2020
|
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Authors: | Mora, Elisabeth ; Vila, Natalia |
Published in: |
Total quality management & business excellence. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1478-3371, ZDB-ID 2129076-3. - Vol. 31.2020, 4, p. 373-388
|
Subject: | attitudes | cause marketing | intention to share | pets | viral videos | Cause-Related Marketing | Cause-related marketing | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Marketingmanagement | Marketing management |
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