Developing successful technology-based services: the issue of identifying and involving innovative users
| Year of publication: |
2006
|
|---|---|
| Authors: | Matthing, Jonas ; Kristensson, Per ; Gustafsson, Anders ; Parasuraman, A. |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 20.2006, 4-5, p. 288-297
|