Developing successful theories in marketing and R-A theory : historical evolution? Other drivers? What’s important? What’s next?
Shelby D. Hunt
Year of publication: |
2011
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Authors: | Hunt, Shelby D. |
Other Persons: | Schlegelmilch, Bodo B. (reviewed) ; Brasel, S. Adam (reviewed) ; Campbell, Colin (reviewed) |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 26519550. - Vol. 1.2011, 2, p. 95-98
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Saved in:
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