Developing successful theories in marketing : insights from resource-advantage theory
Year of publication: |
2011
|
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Authors: | Hunt, Shelby D. |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 1.2011, 2, p. 72-84
|
Subject: | Marketingtheorie | Marketing theory | Ressourcenorientierter Ansatz | Resource-based view |
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