Developing successful theories in marketing : insights from resource-advantage theory
Shelby D. Hunt
Year of publication: |
2011
|
---|---|
Authors: | Hunt, Shelby D. |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 26519550. - Vol. 1.2011, 2, p. 72-84
|
Saved in:
Saved in favorites
Similar items by person
-
Legends in marketing : a review of Shelby D. Hunt's volumes
Hunt, Shelby D., (2011)
-
Hunt, Shelby D., (2012)
-
Hunt, Shelby D., (2012)
- More ...